ABOUT US
OUR STORY
Established in 2024, Reflection Marketing offers a modern take on brand representation in the fast-paced digital market. With a focus on authenticity, founders Roisy Rickel and Danica Bernabe advocate for genuine connections in an ever-changing online landscape.
In a crowded digital space, we serve as a bridge between creators and their digital platforms. Our goal is to empower organizations to thrive online while promoting sustainability, inclusivity, and societal well-being.
Join us in creating meaningful connections and shaping a future where values drive impactful engagement and lasting relationships. Let's build communities that resonate globally.
OUR PHILOSOPHY
At our marketing agency, we're committed to helping individuals and organizations making a positive impact showcase their brands online effectively. We blend careful customer research with a deep understanding of the brand's personality and values to foster authentic connections.
Here's our six-step approach for creating sustainable, meaningful communities and thriving brands.
THE METHOD
01.
Intentional Partnerships
We initiate by carefully selecting organizations aligned with our values and ethos, ensuring a meaningful connection with their causes.
02.
In-Depth Founder Interviews
Conducting extensive one-on-one interviews with owners over multiple weeks to grasp their unique narrative, voice, and mission, laying the foundation for authentic brand representation.
03.
Comprehensive Brand Studies
We conduct a thorough brand study, comprising of detailed customer research and industry analysis. This informs strategic market positioning, guiding website design, and social media management.
04.
Creative Development
Whether through crafting social media guidelines, website design mockups, or advertising concepts, translating the brand essence into visually compelling and resonant expressions.
05.
Collaborative Iteration
We prioritize continuous collaboration, valuing and integrating feedback from owners throughout the creative process. Our dynamic, iterative approach ensures a harmonious blend of expertise and client vision.
06.
Fostering Community with Content
Bringing the process full circle, we publish aesthetically pleasing and strategically effective content. This content is designed to foster enduring relationships, contributing to the establishment of a loyal customer community.
OUR FOUNDERS
Co-founders Roisy Rickel and Danica Bernabe bring diverse expertise to their partnership. Danica, with a background in Information Systems, excels in user experience design and website development. Roisy, skilled in Marketing Analytics and Entrepreneurship, specializes in purpose-driven marketing and strategy. With experience spanning various industries, they offer invaluable insights.
Beyond work, Roisy and Danica enjoy time with their two dogs, exploring new places, and staying active. As advocates for diverse communities, they're passionate about uplifting underrepresented voices. Join them to authentically communicate your brand's essence in the digital world and make a meaningful impact.
